Shadi Kayyali

Shadi Kayyali

Regional Medical Affairs Director- Africa, Middle East & Turkey

Shadi is an accomplished and agile Medical and Marketing strategist with a rich history of experience across Sales, Marketing and Medical functions, in various high profile multinational pharmaceutical companies over the past 15 years. Shadi has proven experience in identifying, analyzing and exploiting market opportunities to build brand recognition. Shadi has demonstrated success in leading medical information, education and communication programs for different products, as well as managing medical initiatives, scientific training and medico-Marketing activities. Shadi brings a “whatever it takes” mentality to any challenge and has a proven ability to lead critical Medical, Marketing and Business development & licensing projects, to develop successful solutions. He has a successful track record of identifying high potential brands and brought to life these business prospects that he turned into high performing market leaders.

Shadi is responsible for leading and directing Lavasta’s medical strategy and commercial execution across the region; providing scientific leadership and insight in guidance and  development of brand strategy, providing oversight on medical reviews, direction and sign off on all company promotional material. As well as developing and maintaining relationships externally through managing Advisory Boards, Professional Associations, Meetings and Trade Exhibitions.

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